Bharti Airtel to discontinue its popular and affordable ₹249 prepaid plan from midnight
STC NEWS MONITORING DESK
NEW DELHI, AUGUST 19 (STC): Bharti Airtel is all set to discontinue its popular and affordable ₹249 prepaid plan from midnight, according to information published on the company’s official app and website.
The plan, which has been regarded as Airtel’s entry-level prepaid offering, provided 1GB of daily data along with unlimited local, STD and roaming calls. It also included 100 SMS per day and carried a validity of 24 days.
A notice on the Airtel Thanks app confirms that the product will no longer be available from 00:00 hours on 20 August 2025. “Effective 00:00 Hours, 20th Aug 2025, recharge 249 will be discontinued,” Airtel stated.
The ₹249 pack has been among the most widely used recharge options for subscribers seeking short-term validity and essential data benefits. Its removal is expected to nudge customers towards higher-priced plans within Airtel’s prepaid portfolio.
While Airtel has not yet announced any direct replacement for the discontinued plan, it appears that the move reflects a broader shift by telecom operators towards pushing users into longer-duration or higher-value recharges.
(Straight Talk Communications)
