ICT offers unique packaging designs to boost sale of famed Kashmiri handmade products

Innovative packaging available in GI registered crafts of papier mache, shawl, tweed, khatamband and carpet.

STC NEWS DESK
SRINAGAR, JANUARY 31 (STC): Indian Institute of Carpet Technology (IICT) and National Institute of Fashion Technology (NIFT) together have developed innovative packaging in GI registered crafts of papier mache, shawl, tweed, khatamband and carpet.
IICT has so far developed 36 box prototypes in 05 crafts with focus on different types of packaging material, list of vendors prototype dimensions and costing details.
Indian Institute of Carpet Technology (IICT) today urged the business stakeholders to adopt unique packaging designs created in collaboration with the National Institute of Fashion Technology (NIFT), Srinagar, to boost sales of handmade products.
In a statement issued here today, Director IICT, Zubair Ahmad, described packaging as an inseparable part of the famed Kashmir handicrafts, which facilitates its foray into international markets in a big way. “Time has come for artistic packaging to create a unique unboxing experience of the famed arts of Kashmir and boost its market value,” he stated.
He called upon business stakeholders associated with Kashmir Arts to carry out firsthand appraisal at its Nowshera, Srinagar campus and adopt various packaging prototypes developed, catering to the market needs. “Kani shawl costing upwards of ₹. 2.00 lakh deserves aesthetic packaging which works like an icing on the cake,” he added. (STC)