PROFILE: Story of a man who transformed advertising & outdoor media landscape

This is all about remarkable journey of Mukesh Gupta, Chairman and Managing Director of Graphisads, who is considered a visionary entrepreneurial leader setting new benchmarks in the field of advertising in India.

STC EDITORIAL DESK

Mukesh Gupta’s entrepreneurial journey began in 1976 when he founded Rashtriya Advertising, entering the advertising field with determination and an innovative spirit. The early days of struggle and challenges were met with hard work, sincerity, and keen business acumen, soon giving way to a phase of consolidation and success. With a great propensity for innovation, he pioneered and revolutionised the concept of outdoor advertising in Delhi and North India, setting new benchmarks for the industry.

A proud alumnus of Delhi University, Gupta’s educational foundation equipped him with the strategic thinking and vision that would define his illustrious career. In 1997, he took over Graphisads when the company’s fortunes were fledgling, and through his leadership, instilled professionalism and fresh energy that transformed the organization.

He introduced reinvention and innovation across all verticals: from organisational setup to client servicing, media buying, and marketing strategies. His philosophy was clear: he knew his goals and perfected the ‘art of getting things done better than others’.

Gupta’s guiding principle of “value-for-money advertising” revolutionised how campaigns are conceptualised. Maximizing publicity output on minimal budgets while ensuring every campaign, regardless of size, achieves the twin objectives of “Attention” and “Retention.” His relentless efforts to exceed client expectations are reflected in the agency’s credo of out-of-the-box creativity and communication. Today, Graphisads stands among India’s top advertising companies, with Gupta recognized as a distinguished figure in the media industry.

Beyond business, an established dimension of Gupta’s personality is his deep concern for social issues and profound respect for Indian art and culture, which he enthusiastically promotes and supports. His energy and zest serve as a constant source of motivation for his team, and his honorable associations extend across business, social, cultural, and political circles. As General Secretary (North) of the Indian Outdoor Advertisers Association and Chairman of the Media, Entertainment, Art & Culture Committee of the PHD Chamber of Commerce & Industry, he regularly advocates for industry issues at various forums and ministries.

His exemplary values, insightful guidance, and inspiring leadership have been the cornerstone of Graphisads’ growing success. On this special day, we wish Mukesh Gupta a very Happy Birthday! May this year bring continued success, excellent health, and many more opportunities to innovate, inspire, and lead. Here’s to celebrating a true pioneer whose honest efforts and perseverance have paid rich dividends, leaving an indelible mark on Indian advertising.

About Graphisads:
Founded in 1987, Graphisads is today a full-service, 360-degree advertising and communications agency that delivers impactful marketing solutions across India.

With a legacy spanning over three decades, the company has grown into one of the most trusted names in the advertising industry, known for its innovation, integrity, and insight-driven campaigns.

The mission of the company is to provide creative, cost-effective, and result driven advertising solutions that help brands grow, connect, and lead with purpose.
And the company has a vision
to be India’s most respected and innovative advertising agency — setting benchmarks in creativity, media excellence, and client satisfaction.

(Straight Talk Communications I Inputs from e4m)