Govt informs LA about sustained promotional and developmental measures to boost tourist inflow

STC NEWS DESK
SRINAGAR, FEBRUARY 07 (STC): Even as Jammu and Kashmir received more than 1.77 crore tourists in 2025, including over 36,000 foreign visitors, the government has not set specific targets for tourist arrivals in 2026, the tourism department informed the Legislative Assembly today.
In a written reply to a question by MLA Hasnain Masoodi, the Tourism Department said that sustained promotional and developmental measures are underway to boost both domestic and foreign inflow.
The House was also informed abot the challenges such as limited awareness, capacity gaps, and infrastructure issues, which the department is addressing through awareness drives, capacity-building initiatives, and coordination with concerned departments.
“1,77,65,390 tourists visited the Union Territory between January 1 and December 31, 2025. Of them, 36,410 were international travellers, while 1,77,28,980 were domestic tourists, the government said.
On the resumption of international flights from Srinagar airport, the government said the airport is fully equipped with immigration, customs, security, and passenger-handling facilities. However, the start of international operations depends on the operational and commercial decisions of airlines.
The department said the airport remains prepared to facilitate international flights as soon as airlines choose to begin services.
Regarding the Home Stay Programme, the government said the initiative has been largely successful, enhancing accommodation capacity, generating local employment, and encouraging community participation in tourism. Given its positive impact, the programme is likely to be expanded to other potential areas.

(Straight Talk Communications)